Conagra Brands

Virtual On-boarding

A business realignment and the launch of a new branding campaign motivated ConAgra to rethink its recruiting and onboarding programs worldwide. Image Media’s idea: to create a web-based brand overview that reaches new hires in every arm of the global company, from production to packaging to accounting. Our virtual solution offers each new employee a media-rich tour of the global brand, its products, and its many divisions. Using a wide variety of digital tools—such as a welcome video by the CEO to a customized game—we’re creating personal connections, imparting consistent messaging, and reinforcing critical information in an accessible way. Now, on day one, each new ConAgra hire hits the ground running as a fully-informed brand ambassador. Proof that “virtual” is just as real as real itself.