Kraft Heinz needed to facilitate conversations to fast-track new products and packaging for big box retailers. We designed a collaborative innovation summit: FutureShop. In this forum, products were tailored based on customer demographics and preferences. We deployed our proprietary iPad app to instantly calculate real-time data and identify profitable market opportunities. This forum won high praise for Kraft Heinz and captured valuable market share for the big box retailers.
We reimagined how Kraft Heinz could engage with customers. A hybrid live digital event showcased our client’s product pipeline, connected them to big-box retailers, and delivered a solid message of collaborative innovation.